Shona was founding COO
at Headspace

Shona was the Founding COO of Headspace.

Transforming business

In 2011, Shona teamed up with Headspace Co-Founders Rich and Andy, tasked with the responsibility of building the product, business and team from the ground up. Within a couple of years, Headspace had launched a market-defining health tech platform, grown from 0 to 1 million users, and generated over $5 million in revenue. 

In 2014, she was called to transition the team from London to Silicon Beach, California. The company went global, and meditation became mainstream. Over the next 6 years, she continued to grow the team and business through multiple rounds of funding, ultimately building a stable, thriving company and award-winning megabrand.

Headspace has over 80 million users, in 200 countries.

Empowering Leaders

Today Shona is a Coach for tenacious and fast growth Leaders, Founders and CEOs. She brings a wealth of experience to the table; building a Unicorn, over two decades of conceptualising, designing and creating world class experiences for companies all over the world, and years of advising and guiding C-Suites to motivate teams, generate results and deepen their impact.

Shona serves on the board of Lumenate and Dharma Dr. and speaks internationally on leadership and human potential.


Real people, real results

Rarely have I met someone as extraordinary as Shona. Her ability to change the face of an industry, coupled with her tenacity for success, has proven that she is a force to be reckoned with time and time again. 

Rarely have I met someone as extraordinary as Shona. Her ability to change the face of an industry, coupled with her tenacity for success, has proven
that she is a force to be reckoned with time and time again. 

Andy Puddicombe

CoFounder, Headspace

Wisdom in Action

Wisdom in Action

Philosophical approach.

As well as her business and academic career, Shona has devoted considerable time to studying philosophical works and engaging in mindful practice. Some have playfully referred to her as 'The Oracle,' thanks to her knack for offering insightful guidance and fostering self-awareness.

Shona's journey includes:


  • 5000+ hours (and counting) of meditation 

  • 15+ years of coaching

  • 12-month 1:1 meditation teaching with Headspace Co-Founder, Andy Puddicombe 

  • 12-month Conscious Entrepreneur Coaching 

  • 9-month Spiritual Formation Project with Sacred Design Lab

  • Somatic Coaching training at Esalen Institute

  • 3-month jungle immersion in Belize with Explorer Ed Stafford

Today Shona lives in Somerset with her husband and 2 children, spending as much time disconnected and present in nature as she can.  

Real people.
Real Results.

Real people.
Real Results.

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Want to explore working together?
I’d love to hear
from you.

Get in touch

Shona Beats © 2025

Designed & built by Anna Charity