I get it.

I get it.

I scaled Headspace from live events to a global technology platform - which means I've lived the impossible choices, sleepless nights, and unrelenting pressure of hyper-growth.

Raising capital when the stakes feel existential. Building products under brutal timelines. Keeping world-class teams motivated when everything's on fire. Managing boards and stakeholders. Launching a brand that cuts through. Scaling culture without breaking it.

And then there's the part people don't talk about enough: the hardest part isn't the business - it's you. Evolving as a leader while the ground shifts beneath you. Making decisions when there's no playbook. Leading with clarity when you feel anything but clear.

I've been there. I know what it takes.

When you work with me, you get someone who's been in the arena - no theory, no fluff. Just hard-won experience, strategic clarity, and the insight to help you lead with more impact and less burnout.

I scaled Headspace from live events to a global technology platform - which means I've lived the impossible choices, sleepless nights, and unrelenting pressure of hyper-growth.

Raising capital when the stakes feel existential. Building products under brutal timelines. Keeping world-class teams motivated when everything's on fire. Managing boards and stakeholders. Launching a brand that cuts through. Scaling culture without breaking it.

And then there's the part people don't talk about enough: the hardest part isn't the business - it's you. Evolving as a leader while the ground shifts beneath you. Making decisions when there's no playbook. Leading with clarity when you feel anything but clear.

I've been there. I know what it takes.

When you work with me, you get someone who's been in the arena - no theory, no fluff. Just hard-won experience, strategic clarity, and the insight to help you lead with more impact and less burnout.

How we can work together

Coaching, blended with mentorship

The higher you go, the fewer people you can actually talk to about it. You're managing board expectations, steering through pivots, making calls that ripple through your entire organisation. You need more than a coach. You need a strategic sounding board who's been in the operator seat and knows what it takes to lead under pressure.


I work 1:1 with founders, CEOs, and C-suite executives to develop the capabilities that separate good leaders from great ones. We explore strategy, rehearse high-stakes conversations, and work through the decisions that will define your business. But we also go deeper - I teach you to recognise when you're operating from fear, ego, or survival instinct, and how to shift into clarity and wisdom before it costs you.

I call it The Human Operating System - a neuroscience-backed framework for making better decisions, leading more effectively, and staying grounded when everything around you is chaos. It's performance optimisation for leaders who refuse to be run by patterns they can't see.

I'll hold you accountable to becoming relentlessly responsible - for your growth, your team's growth, and the trajectory of your company. You'll become the leader your business needs: clear, confident, and unshakeable

Impact

Impact

‘Working with Shona was transformative. She possesses an incredible ability to identify strengths in me that I hadn't recognised in myself, and I consider myself lucky to have her unwavering belief, support and mentorship. Working alongside her extends beyond business; it's a journey of personal growth and shared success.’

Leyya Satar

CEO, Other Box & Forbes 30 under 30

Impact

‘Working with Shona was transformative. She possesses an incredible ability to identify strengths in me that I hadn't recognised in myself, and I consider myself lucky to have her unwavering belief, support and mentorship. Working alongside her extends beyond business; it's a journey of personal growth and shared success.’

Leyya Satar

CEO, Other Box & Forbes 30 under 30

Frequently asked questions

All your questions answered.

What can I expect from coaching? 

What is your coaching style? 

Who have you worked with?

How can I contact you? 

What can I expect from coaching? 

What is your coaching style? 

Who have you worked with?

How can I contact you? 

What can I expect from coaching? 

What is your coaching style? 

Who have you worked with?

How can I contact you? 

Testimonials

Testimonials

Testimonials

Real people, real results

Real people,
real results

Real people, real results

Want to explore working together?
I’d love to hear from you.

Shona Beats © 2025 Designed & built by

&

Want to explore working together?
I’d love to hear
from you.

Shona Beats © 2025

Designed & built by Anna Charity

&

Want to explore working together?
I’d love to hear
from you.

Shona Beats © 2025

Designed & built by Anna Charity

&